1500 Kings Highway, Suite 106, Cherry Hill, NJ 08034 | PHONE: 1-888-868-3380


Issue: 17.03 – Cover Story Momentum Media

By Laura Smith. Assistant Editor Athletic Management

It was midway through the 2004 baseball season, and Head Coach George Horton was at the end of his rope. His Cal State Fullerton team,… Continue reading

Courtney Martin shot two balls into the cage. Maria Karas scored the game-winner in the second half. And coach Val Cloud and assistant coach Donna Mulhern scouted the Wildcats extensively. But one contributor to the win just sat in the Franklin Field bleachers and watched. His name is Keith Waldman -- and anyone on the team would tell you he played a part in the team's victory. Continue reading
Brick Memorial's girls basketball players had a rooting interest in the University of North Carolina in the recent NCAA Women's Tournament Final Four. They'll be heading down there for a team camp on June 27 to 30. The program will split into two teams for that camp and fundraising has paid for virtually all expenses. Coach Rayna Petach and her players also were looking into camps at Duke and the University of Virginia but 26 of 29 players voted to go to the UNC camp, not just because of basketball. Continue reading
Women’s field hockey coach Valerie Cloud decided that her team could use a little boost, so she brought in an expert: psychotherapist/sports counselor/performance-enhancement consultant Keith Waldman, a partner in the Marlton, N.J., firm Optimal Performance Associates. After speaking with softball coach Carol Kushow and strength coach Rob Wagner, who had worked with Waldman, Cloud decided to have Waldman work with her team for six sessions during preseason. Continue reading
EMU Fall Athletes Prepare for Season with help from Optimal Performance Associates Optimal Performance Associates LLC, a company based in Cherry Hill, N.J, which specializes in team development and leadership, visited the Eastern Mennonite University fall sports athletes on Wednesday, August 23. Continue reading
To learn more about how Optimal Performance Associates can support your team building needs, feel free to email or call us at 1-888-868-3380. We will be happy to answer your questions and to schedule a meeting or phone conference to discuss how we can address your company's specific team building needs.